Success Story
Leveraging on different tactical sales event – “Fans Party” by Alibaba and other content marketing channels within Alibaba and other social media platforms to drive sales for Tempo during key sales events such as Chinese Valentine’s Day, Christmas and Women’s Day
Fans attracted
New fans
Shop Visitors
Pageviews
THE STORY
Tempo is a premium tissue brand born in Germany, 1929. Part of Vinda International Holdings Limited, which is a major hygiene company in Asia. Its tissue paper products with brand name “Vinda” has been recognized as a “China Famous Brand”.
The Goal
Tempo is a well recognized brand in China, our strategy is to make sure the brand promotional message got integrate into the fans daily life and drive sales continuously.
The Solution
Monthly shop events: Flash Sales for Fans; Lucky draw; product picture contest; Uploading dessert picture with product contest
New product trial: First 100 trial users got free flower bouquet voucher; First 1,000 trial users got a limited edition tissue box…etc; New user trial: Limited Trial Combo
Inviting Song Qian – a famous Chinese singer and other top beauty skin care KOLs to endorse the product. Promoting their videos on Weibo / WeChat / Xiaohongshu account and other major social platforms.
WeChat / Weibo / Xiaohongshu Beauty and skin care experts Introduce product massively
Taobao Expert webcast Effectively driving purchase intent
Maximize the use of Song Qian’sInfluence to attract fans To Complete the specified task Effectively draw users to the store
Inviting Song Qian – a famous Chinese singer and other top beauty skin care KOLs to endorse the product. Promoting their videos on Weibo / WeChat / Xiaohongshu account and other major social platforms.
Song Qian broadcast a teaser video to introduce the rule of the game
Song Qian is asking the audience to follow the account and she will announce her New Partner
Song Qian’s new partner announcement (part one)
Song Qian video announcing the new partner (part two)（driving traffic to Tmall store）
On Chinese Valentine’s Day, we published a series of posts and videos on the official Tempo weibo account, where Song Qian was inviting the fans to follow the page and where she announced her new partner. These articles had recorded a much higher reading and interaction rate than the previous content. They have received a total reads of 5,000,000+ and total Interactions of 19,624.
The Success
Total fan volume
New fan
Visitor
Pageview
Clicking UV
Clicking PV
Over the course of multiple monthly shop events and riding on key Chinese calendar festivals, we successfully drive over 500,000 fans to the weibo account and created content that engage the consumer with the brand, driving more articles views and interactions.
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