AI RETAIL MARKETING PLATFORM
BUILT FOR E-COMMERCE | DRIVEN BY BIG DATA | POWERED BY AI
Our clients will experience the next era of Data-Driven E-Commerce
&
The New Retail
About the platform
Based on big data from Jindong, Alibaba and mainstream media channels.
Real-time connection of all digital dots and integration of online and offline consumer data
Data First
Real-Time
Sizeable
Dimensional
600 MILLION+ Uni ID
- Based on login account System.
- Audience Always On.
- Cross-media/devices.
- Real time update.
- Classification of 5000 + Audience Labels.
- Full consumer journey data from product browsing to review.
- Audience Filter by Brand Terms, Shopping Behavior, Browsing Entrance and Time.
Multi-dimensional label
Omni Channel Data Integration
- On-boarding Brand’s online/offline consumer data with Alibaba and JD.com Uni-ID.
- 24 hours around-the-clock real time data pass back from leading mobile apps such as online e-commerce marketplaces, online supermarkets, entertainment, dining, travel, payment, map…etc. .
AI Consumer Insights & Applications
Full Consumer Path to Purchase
- Identify & acquire high-value consumers.
- Drive conversion and build consumer loyalty.
- Reactivate & regain dormant and/or lost consumers.
Cross-Channel & Cross-Device
- Retargeting after large-scale marketing campaigns or demand generation.
- Test and improve digital content and quality of engaged consumers.
- Retarget at potential consumers from 3rd party channels.
- Personalized targeting and synchronization between ads and store landing pages.
Omni Channels
- Activate and engage consumer online & offline channels.
- Create and deliver consistent consumer experience .
Omni Channel Inventory
Personal Screen
Daily Reach:
100M+ Users
Around the clock touch points surrounding the consumers
Family screen
Reaching 50% of
OTT
terminals in
China
Strategic Affiliate with leading OTT vendors
Public Screen
Daily Reach:
300M+ Users
2.7+ Million Terminals in 200 Cities
Personal Screen
Family Screen
Public Screen
Daily Reach:
100M+ Users
Around the clock touch points surrounding the consumers
Reaching 50% of
OTT terminals in
China
Strategic Affiliate with leading OTT vendors
Daily Reach:
300M+ Users
2.7+ Million Terminals in 200 Cities
PERSONAL SCREEN
OUR INVENTORY
NEW RETAIL
ENTERTAINMENT
LIFESTYLE SERVICE
THE BENEFITS:
- Active Target Audience 100 Million/ Day
- Support Location Based Targeting
- Cross Screen Frequency Cap
- MOBILE + PC: DISPLAY, NATIVE ADS, OTV
- Various BIDDING OPTIONS
- Cross-Device Cross Channel Marketing – Connected to premium advertising spaces on top-tier media channels, all major high quality adExchanges in China and premium SSP
PERSONAL SCREEN MEDIA FORMATS
NATIVE AD
163.Com Headline News
NATIVE AD
TOUTIOU Mobile APP Detail Page
SLASH AD
Cheetah Mobile Network
1080*1540
FULL COLUMN AD
Baidu Video 960*90PERSONAL SCREEN MEDIA FORMATS
FAMILY SCREEN
Daily Reach over ½ Smart TV terminals
SMART TV NETWORKS
Public Screen
2.7M+ terminals in 200+ Cities
Daily Reach: 300M+ on mainstream Chinese consumers
Client-side Reporting Dashboard
Interactive Data Visualization Tool transforming data to insights within minutes
Visualize sales from all channels, marketing and logistic data anywhere. And all in one view.